Pinterest brand campaign has had an autumn refresh with exciting new spots highlighting how Pinterest helps people discover what’s uniquely right for them through visual search.
Sometimes, all it takes is a single spark of inspiration to change the way you look at the world. In this spot, that single spark comes in the unlikely form of a fish tank, which, with a little help from You Should See Me in a Crown by Billie Eilish, takes our hero on a fantastical journey as she discovers her inner royalty.
In a world that can seem hard and unforgiving, it’s easy to long for the cozy, comfy, fluffy, and, well, fuzzy things that make us feel safe. That was the inspiration for this spot, where a eureka moment cues the music, an old-school rendition of It’s Oh So Quiet, and leads to a world of fluff and fuzz that helps our hero find herself.
The campaign was created entirely in-house by Pinterest’s House of Creative, directed by Alaska—a groundbreaking directorial team from Iconoclast—and edited by Emilie Aubry and Marcelo Vogelaar of Church Editorial, with visual effects by Parliament. The campaign was shot in São Paulo over the course of 9 days, capturing as much in camera as possible through the use of a combination of large scale practical sets and miniatures, and then augmenting the imagery seamlessly with CGI. Music also plays a major role in the campaign. Featuring major music artists, up and coming stars, and archival deep cuts, each spot uses a song that helps tell the story.
In addition, media partnerships developed with agency Mediahub transform media placements into an art form across US and UK markets from now through November. These include:
- VERSUS (UK): Pinterest and VERSUS are teaming up to put women’s football center stage, blending bold storytelling, streetwear, and IRL experiences to champion the players, fans, and style driving the sport’s next chapter.
- Hot Sauce (UK): Pinterest and Hot Sauce Agency are igniting a rogue street style movement—working with fashion defining publishers and creative to capture real-world inspiration from unexpected places and redefine fashion discovery through visual search, bold content, and immersive IRL media activations.
Other media placements include Roku’s Marquee Video Unit (US), Peacock Pause Ad (US), Snapchat First Lens Unlimited (UK) and Wicked: For Good theater takeovers (US/UK), Additionally, strategic channel extensions in Digital (direct, social, display, OLV), Streaming TV, Linear TV, cinema and custom content partnerships will intercept consumer decision-making and extend audience reach with surgical precision.
