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Amazon’s €1.4 billion investment in the Netherlands

Amazon's €1.4 billion investment in the Netherlands

Amazon are ramping up their investment in the Netherlands with €1.4 billion to be poured into the country, as their most significant financial commitment to the Netherlands since the launch in 2020.

The Netherlands is an important growth market for us. Our primary focus is on continuously offering our Dutch customers low prices, a wide selection of products, and faster and convenient delivery options, and this investment of more than €1.4 billion in the Netherlands reflects that commitment.

With these investments, we can serve our customers even better, improve our services, while also creating opportunities for local businesses to grow and further support Dutch entrepreneurs with our technology and expertise.

– Eva Faict, Country Manager of Amazon Belgium and Amazon the Netherlands

Amazon will improve and expand its existing activities. The additional resources will be used to enhance the overall experience for both customers and entrepreneurs selling through Amazon, including investments in technology, and logistics to expand product selection, offer lower prices, and improve the speed and convenience of delivery.

Amazon continues to be a powerful engine for Dutch small and medium-sized enterprises (SMEs) looking to grow their business internationally. More than 4,500 Dutch SMEs currently sell on Amazon, with nearly 90% of them successfully reaching customers worldwide across 170 countries. The European market remains particularly strong for Dutch sellers, with over 75% of these SMEs exporting to other EU member states. German, French, American, British, and Italian markets have emerged as the top export destinations for Dutch businesses on Amazon.

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