Generative AI content is rapidly transforming the internet, now making up an incredible 57% of all online material and Pinterest have heard from users that they want the creativity and inspiration they love, with the right balance of human and AI-generated content. That’s why Pinterest are leading the way in giving users more control over their experience, launching new controls that allow users to decide exactly how much GenAI content appears in their feed.
Our community is at the heart of everything we do. With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever—striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most.
– Matt Madrigal, Chief Technology Officer, Pinterest
The upgraded tuner is available across Android and desktop operating systems, and will roll out gradually across iOS over the following weeks. Now, users can dial down the AI and add more of a human touch.
Pinterest’s updated tuner lets users see less GenAI content on eligible image Pins in certain categories that are highly prone to AI modification or generation like beauty, art, fashion and home decor. they are always listening for feedback, so expect even more additions in the future.
Users can manage these preferences in Settings by visiting “refine your recommendations.” From there, it’s easy to adjust and see fewer GenAI imagery in each supported category. Alternatively, if users see a Pin that’s not quite the aesthetic they’re looking for, they can simply tap the three-dot overflow menu on the bottom right of a Pin and select a category. If a user changes their mind, they can adjust their selections at any time.
