Today at NY Comic Con, Walmart has launched exclusive access to action figures, comics, Funko Pops, trading cards, and more on Walmart.com. Key efforts in collectibles include:
- Exclusive NYCC Drops with VeeFriends: Walmart, a Main Stage Sponsor is at NYCC booth #2821. In collaboration with Vee Friends, Walmart revealed a special edition comic book, exclusive character stickers and early access today during NYCC only at Walmart.
- Accessible, Secure & Authentic for All: Walmart brings the magic of collecting to everyone—families, fans, and first-timers—at the best value while ensuring authenticity and easy, safe transactions.
- Collaboration with Shortboxed: Walmart Marketplace is collaborating with Shortboxed, a trusted marketplace with community hobby shops nationwide, to launch 10k+ comic books and storage boxes.
- Commitment to Collectibles: Walmart is investing in technology, exclusive partnerships, and event experiences to make collecting more accessible, fun, and secure.
Walmart is debuting limited-edition comic books—created in direct collaboration with the likes of DC, Marvel, Image, and Skybound—as giveaways and prizes throughout the event, only at our booth. Collectors know not all covers are created equal and many of the comics we’re giving away are the kind of print runs that disappear fast and get talked about for years
Walmart also announces the launch of Shortboxed, one of the largest and most trusted comic book marketplaces in the industry. With a catalog of more than 75,000 books from thousands of sellers—including top dealers and comic shops such as Reece’s Rare Comics, Harley Yee Rare Comics, Graham Crackers Comics, Worldwide Comics, Cape & Cowl Comics, and Heroes Comics—Shortboxed will feature a large portion of those on Walmart Marketplace making it easier than ever for fans to discover, buy, and sell comics they love.
Walmart Marketplace is the first marketplace where Shortboxed is bringing its collection to customers—expanding access to authentic, high-quality comics backed by the trust, convenience, and value both brands are known for.
NYCC is just the beginning. With the launch of Shortboxed, exclusive collaborations and an expanding collectibles marketplace, Walmart is investing in the future of fan culture. From my childhood favorites to the next generation of heroes, we’re here to help you build your story, one collectible at a time.
– By Michael Mosser, VP and Category Lead, Walmart U.S. Marketplace
