Scot Wingo and John Hayes Reunite to Explore the Future of Commerce and Communication
If you’ve been part of the ChannelX (formerly Tamebay) community for any length of time, you’ll know the names Scot Wingo and John Hayes. Both are long-standing friends of the site and played pivotal roles in shaping the early UK eCommerce landscape through their work at ChannelAdvisor – Scot as co-founder and CEO, and John as one of the first boots on the ground when the company launched its UK office.
Fun fact: John was instrumental in transforming Tamebay from a passion project into a commercial success – placing the very first paid advert on the site.
Now, in a timely and forward-looking reunion, these two eCommerce veterans are coming together once again in a webinar on the 6th of November – this time to tackle one of the most disruptive shifts in digital commerce: Agentic eCommerce.
Hosted by email marketing specialists Upland Adestra, the upcoming webinar, Agentic eCommerce and Its Impact on Email, brings together:
- Scot Wingo, now CEO and co-founder of ReFiBuy.ai, an AI-native platform helping retailers and brands optimize product data for agentic commerce.
- John Hayes, Product Marketing Manager at Upland Adestra.
- Rob Amos, Head of Product at Upland Adestra.
Together, they’ll explore how AI-powered agents are reshaping the customer journey—and what that means for email marketers.
Agentic eCommerce Is Changing Everything. Are You Ready?
AI agents are now guiding consumers through discovery, evaluation, and purchase—often bypassing traditional search engines and rewriting the rules of engagement. This shift, known as Agentic eCommerce, is accelerating rapidly and already disrupting the way brands connect with their audiences.
What You’ll Learn
While the technology is fascinating, the real question is: how do retailers adapt?
- What is Agentic eCommerce? Why it’s more than just a buzzword—and why it matters now.
- How AI agents are transforming consumer behaviour, from search to purchase.
- The impact on email marketing: audience building, retention, and engagement in a world where AI drives discovery.
- How to adapt your strategy in a post-Google Zero world, where traditional search is no longer the starting point.
Whether you’re a marketplace seller, brand, or agency, this is one webinar you won’t want to miss.
The webinar, which will go out live on November 6th at 3:30 pm (UK) and also be available on demand, is free to attend, but spaces are limited.
