PayPal have announced that it has enabled PayPal merchants to become discoverable within Perplexity, giving consumers the ability to checkout in chat. Abercrombie & Fitch are one of the first on board, powered through their partnership with Cymbio.
We’re very excited about a new partnership with PayPal and Cymbio, our technology and marketplace sales partner that will enable Agentic Commerce and AI answer engines like Perplexity, where customers can seamlessly complete transactions directly within their AI conversation without even leaving the chat.
– Fran Horowitz, CEO, Abercrombie & Fitch
U.S. users exploring Perplexity’s new shopping experience can now seamlessly transition from research to purchase, leveraging PayPal’s identity verification, Purchase and Seller protection, and trusted payment processing, without leaving the answer engine.
This collaboration fulfills the vision of the companies’ strategic partnership announced earlier this year, deploying PayPal as the commerce solution for the next generation of AI-driven retail. By integrating PayPal’s agentic commerce services, Perplexity users can browse merchant catalogs in real-time and checkout directly on the platform, from Abercrombie & Fitch, Ashley Furniture, Fabletics, Adorama and NewEgg, and many others to come. It has never been easier or more convenient to purchase items with the speed and trust of checking out with PayPal, completing the full shopping journey in just a few simple clicks.
We are building for the next era of commerce by connecting PayPal’s trusted payments and buyer protection directly to AI-powered shopping. Our collaboration with Perplexity is the opening act of PayPal’s innovation in commerce for the agentic era. This is the continuation of our decades-long commitment to make AI-driven commerce seamless and interoperable across every platform.
– Michelle Gill, General Manager, Small Business and Financial Services, PayPal
To celebrate the launch, shoppers who complete their first purchase using PayPal within Perplexity, between 9:00 am ET on November 25, 2025 through 11:59 pm ET on December 1, 2025, will receive 50% back, up to $50.
Shoppers and merchants demand a better e-commerce experience in the age of AI, one that’s as personalized as it is seamless. We’re excited to partner with PayPal to bring instant checkout to our new shopping experience. PayPal’s decades of e-commerce leadership, including deep merchant integration, robust identity verification, and secure transactions give Perplexity users the complete experience needed to shop with confidence and give merchants a powerful new way to expand their consumer relationships in the age of AI.
– Dmitry Shevelenko, Chief Business Officer, Perplexity
