Amazon Ads have just announced the international expansion of its AI-powered Video Generator to advertisers in the United Kingdom. This simple-to-use creative tool makes it possible for businesses of all sizes to easily create high-quality video ads within minutes. With Video Generator, advertisers simply upload product images, existing product videos, or a product detail page from Amazon.co.uk, click “generate” and receive six, realistic, high-motion videos that show products in action—all at no additional cost.
Video Generator leverages existing product pages and Amazon audience insights to craft multi-scene videos with smooth transitions and background music, while its intelligent summarization capabilities extract key clips from existing videos for optimized ad formats. These capabilities ensure Video Generator creates professional-quality videos that showcase products in realistic scenarios, bringing the product to life.
Video Generator does not require any video production expertise, specialised equipment, or additional budget. Advertisers who previously lacked resources for video production can utilise this tool to create engaging ads that resonate with their customers.
Video advertising has always been one of the most powerful tools for brands, but also one of the most inaccessible due to cost, time, and complexity. Today, we’re removing those barriers for UK businesses. Video Generator enables advertisers to create sophisticated, high-motion videos showing products in action – all at no cost and within minutes. This innovation allows businesses of all sizes to tell their product stories more effectively through video.
– Phil Christer, managing director, Amazon Ads UK
Key Features That Drive Results
The tool offers advertisers powerful capabilities:
- Showcase products in action: Create realistic high-motion shots showing products being used in everyday situations—like a watch on someone’s wrist or a toy being actively played with—helping shoppers visualise products in their daily lives.
- Multi-scene storytelling: Create engaging multi-scene videos with smooth transitions, text animations, and background music, giving brands the ability to showcase their products in different ways and in various settings.
- Have choice and variety: Advertisers can generate six different video options in just 3-5 minutes by clicking “generate”.
- Intelligent video summarisation: Advertisers can upload existing videos from social media, demos, or tutorials, and let Amazon’s advanced AI technology identify key clips, extract them, and summarise them into optimised ad content to generate a new video that is in the right format and length to be used in an ad campaign.
- Brand customisation: Incorporate logos and modify headlines to maintain brand consistency. Comprehensive editing tools allow advertisers to adjust logo placement, giving them more control over the final video ads.
- One-click transformation: Transform product photos into GIF-style video ads instantly, helping shoppers better understand product benefits and make more informed purchasing decisions.
Proven Success and Accessibility
Brands using Video Generator in the U.S. since its launch earlier this year have already seen significant benefits, with tens of thousands of campaigns submitted using the tool. The technology has shown strong growth, with an increase of more than four times the number of campaigns submitted using Video Generator in Q3 2025 compared to Q2 2025. Notably, more than 60%[1] of products promoted using Video Generator had never been advertised before on Sponsored Brand video, demonstrating how the tool is opening video advertising to new advertisers.
Video is critical in advertising: it inspires and informs shoppers, turning them into customers. Producing the right content quickly and at a reasonable cost has always been a challenge for brands – especially small and medium sized businesses. Video Generator changes that. It lets advertisers turn product visuals into campaign-ready videos for each market in minutes. It’s a real shift in how we think about content creation, bridging the gap between creative ambition and operational reality at global scale.
– Juliette Dembele, Global Head of Content, Bizon
Available Now Through Creative Studio
Video Generator is now accessible via Creative Studio, providing a centralised location for Amazon Ads’ creative tools. This integration streamlines the ad creation process for international advertisers, making it easier than ever to develop compelling creative assets.
Continuously Evolving Technology
Amazon Ads’ journey with generative AI for advertising began with Image Generator, which simplified still image creation. With Video Generator, Amazon Ads is taking another significant leap forward in creative capabilities—all while maintaining the simplicity that makes these tools accessible to advertisers of all sizes. This commitment to innovation means Video Generator is rapidly evolving, with the underlying models improving daily.
Video Generator is available for Sponsored Brands video, at no additional cost to advertisers.
