Amazon have announced their Black Friday 2025 deal events will kick off on the 20th of November and run through to the 1st of December. Their savings events, running through Black Friday and Cyber Monday will feature millions of deals across popular categories including home, electronics, beauty.
Amazon is your home for holiday shopping savings. We’re providing customers with incredible Black Friday Week and Cyber Monday deals across a vast selection of products, with deep discounts across more than 35 categories and some of our lowest prices of the year so far on top brands. We aim to meet or beat other retailers’ prices every day so customers don’t have to spend time comparing prices… Customers can get everything they want and need for the holiday season fast regardless of whether they live in a big city or a rural community.
– Doug Herrington, CEO of Worldwide Amazon Stores
The Amazon Holiday Shop is the ultimate gift-finding destination, featuring thoughtfully curated collections that make discovering the perfect present effortless. This season, customers can explore Top 100 lists and gift guides organized by recipient, price point, and interest—from stocking stuffers to premium picks for the hardest-to-shop-for people on their lists. Customers can also browse the annual Toys We Love list and Holiday Kids Gift Book featuring this season’s most exciting toys, games, and entertainment, with deals throughout the shopping experience.
Amazon Haul deals for Black Friday 2025
Amazon are also celebrating the growth and global expansion of Amazon Haul with an exclusive two-day global sale event running on the 10th and 11th of November, featuring an incredible selection of deals for as low as $0.11—marking one of our biggest savings opportunities before Black Friday Week begins.
Amazon Haul makes it easier than ever to discover sought-after products at ultra-low prices, all $20 or less, across a wide range of categories including fashion, home, lifestyle, electronics, and other products. Customers can find Amazon Haul in the Amazon Shopping app by searching “Haul” in the search bar, navigating to Amazon Haul from the main menu icon, or by going to amazon.com/haul.
Small businesses
And Amazon are making it easier than ever to shop small through the Small Business Holiday Shop at amazon.com/smallbusinessgifts. The shop features unique products from small businesses across a wide range of categories. Shoppers can look for the Small Business Badge and browse holiday gift guides to find one-of-a-kind gifts and can’t-miss deals, saying “The joy of giving is even greater when your purchase supports an entrepreneur’s dream.”
Smart Shopping: Using Rufus
Amazon say that you can experience the magic of having your own personal shopper this holiday season with Rufus, Amazon’s AI assistant for shopping, that can find the perfect gift for every special someone on your list while you enjoy a lower-stress holiday:
- Save time with highly personalized deal recommendations: During deal events like Black Friday Week and Cyber Monday, customers can simply ask Rufus “What are the best deals for me?” or “Are any items on my wish list on sale?” and Rufus will quickly identify personalized savings opportunities based on their shopping history and wish lists.
- Maximize savings with automated purchases: Customers can ask Rufus to “Buy these headphones when they’re 30% off,” and the assistant will monitor prices every 30 minutes, automatically completing purchases when items hit target prices—ensuring shoppers never miss limited-time holiday discounts while focusing on what matters most during the busy season.
- Find similar products with image uploads: Shoppers can upload images to Rufus to find visually similar products or ask Rufus to find “dresses with this silhouette but under $100,” immediately narrowing down holiday gift options that fit both style preferences and budget constraints.
- Convert handwritten lists to digital carts: The handwritten list feature in Rufus allows customers to convert traditional shopping lists into digital carts with a single photo.
- Simplify complex shopping decisions: Rufus can provide comprehensive research to help customers who are not sure where to start shopping for a loved one. Shoppers can ask “What does someone need to create a home photography studio?” and Rufus will deliver digestible research and budget-conscious recommendations.
And for customers who are stuck and simply can’t make a decision, Amazon’s newest shopping innovation for US customers, Help Me Decide analyzes browsing activity, searches, shopping history, and preferences to recommend the right product, helping shoppers confidently complete their holiday shopping and leaving them more time to enjoy the festivities.
