Amazon has officially unwrapped its top ten toys list for 2025, revealing the must-have toys set to top Christmas wish lists this year. From iconic franchises and trending collectibles to family-friendly games and creative activity kits, this year’s list has been hand-picked by Amazon’s toy experts, and each toy is guaranteed to deliver joy, wonder and Christmas morning magic.
Inspired by trending toys and playful surprises, this year’s list includes family favourites, interactive building sets, and plush surprises, such as Playmobil’s Sky Trails Starter Kit Construction Toy, DJ Furby’s Interactive Plush Toy and LEGO Creator 3in1 Wild Animals, alongside sustainable choices including Learning Resource’s Numberblocks. Loved by children, approved by parents and rated 4 stars or higher by customers, the must-have list includes a selection of toys under £20, perfect for any age, interest, or budget, and available with fast, convenient delivery.
Top ten toys for Christmas 2025
- Mattel Brick Shop Hot Wheels Premium Series Building Set
- PLAYMOBIL Sky Trails Starter Kit Construction Toy
- DJ Furby Interactive Plush Toy
- LEGO Creator 3-in-1 Wild Animals
- Dickie Toys Stitch Surfboard
- Rainbow High Air Brush & Create
- Learning Resources Numberblocks: Wooden Building Blocks Activity Set
- Asmodee Brick Like This! The Official LEGO Party Game
- Squishmallows Holiday Fox (Amazon Exclusive)
- Pets Alive Mama Turtle Surprise
Hundreds of toys from this year’s list will be donated to families in need in time for Christmas, as part of The Multibank charity initiative. The Multibank initiative was created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to families in need. To date, the Multibank network has donated more than 12 million essential items to over 800,000 families across the UK.
Festive fleet of ‘toy cars’ take to the road to deliver toys to families in need
The toys will be delivered on a festive fleet of toy cars, including a red car, which will take to the road to deliver toys from this year’s must-have list to families in need in the lead up to Christmas. The colourful fleet will travel to six Multibank sites across the UK including Felix’s Multibank in London, The West Midland’s Multibank in Birmingham, The Junction Multibank in Tees Valley, The Brick Multibank in Wigan, The Big House Multibank in Scotland, and Cwtch Mawr Multibank in Swansea.
Our Toys We Love list captures this year’s most exciting must-haves, giving shoppers inspiration to find the perfect Christmas gift. We’ve hand-picked toys for every age, interest and budget – from the latest trending items to timeless family favourites – all available in one place with fast, convenient delivery options, Once again, we’re proud to be donating hundreds of this year’s toys to Multibanks across the UK, helping to bring Christmas joy and make a difference to families in need.
– Matthew Redfearn, Toys Category Leader, Amazon
We see firsthand the challenges and financial pressures that families and children across the UK face daily, but these are made all the more difficult during the winter months. That is why initiatives such as the Multibank are so important, offering support to families living in poverty all year round and now, with the generosity of Amazon and other businesses, we can spread some festive joy and bring smiles to children this Christmas by donating some of this year’s most wanted toys.
– Katharine Sacks-Jones, Chief Executive Officer, The Multibank
Amazon’s Toys We Love list offers a wide selection of quality products suited to children three years and over, with products starting from £15.00. Customers can shop this year’s hand-picked toys plus many more on Amazon to find the perfect gift, plus Amazon Prime members can enjoy fast, free delivery and peace of mind for those last-minute purchases as Christmas approaches.
To mark the launch of the annual toy list, customers in the UK can enjoy 10% off RRP on the Toys We Love selection at www.amazon.co.uk/toyswelove2025 between 5th – 11th November 2025.
