Pattern have announced the appointment of Luke Elliott as Vice President of Ecommerce, Europe. Elliott joins Pattern from Amazon, where he previously led Amazon Business Europe sales teams and 1P Vendor Management across multiple categories. Previously Luke was Head of Wholesale at Tesco.
Bringing more than 20 years of commercial leadership experience across B2B and B2C sectors – spanning both brick-and-mortar retail and digital commerce – Elliott will lead ecommerce growth and marketplace strategy for Pattern’s European clients, helping global brands accelerate digital performance through data-driven, operationally disciplined execution.
This is a really interesting appointment, as with his wholesales experience at Tesco, and work inside Amazon with 1P brands, Luke is ideally positioned to understand the needs of brands and how to translate their goals within the Amazon framework.
Luke’s appointment marks a significant step forward in our commitment to helping brands grow in Europe’s increasingly complex and dynamic ecommerce landscape. His deep understanding of the ecommerce marketplace, paired with a track record of building scalable commercial strategies, will be a powerful driver of value for our clients, and we couldn’t be more excited to have him as part of our leadership team.
– Hugh Hinkson, Chief Commercial Officer, Pattern
Across my career, I’ve worked on both sides of the transaction, buying and selling, across physical retail and digital commerce. I’m driven by reducing complexity and making commercial processes clear, predictable, and scalable so brands can grow faster, and buyers can transact without friction. “I’m excited to bring that philosophy to our European clients to help them unlock growth through data-driven execution and the strength of Pattern’s technology.
– Luke Elliott, Vice President of Ecommerce, Europe, Pattern
Elliott’s appointment underscores Pattern’s continued investment in ecommerce leadership and its commitment to helping brands win on digital marketplaces across Europe.
