Global fashion and lifestyle retailer SHEIN kicked off the Christmas season with its Hauliday Market Event in New York City, a festive, family-friendly celebration that blended style, creativity, and community. The event also served as a celebration of the new SHEIN x JWoww Holiday Collection, curated by Jersey Shore television personality and entrepreneur Jenni “JWoww” Farley, who attended the celebration alongside her children and Jersey Shore Family Vacation castmates.
Notable attendees included JWoww, Mike “The Situation” Sorrentino, and Angelina Marie Pivarnick, as well as Selling Sunset’s Mary Bonnet, Real Housewives’ Gia Giudice, Love Island’s Cashay Proudfoot, and family & friends of the brand, many dressed in head-to-toe SHEIN looks ranging from shimmering holiday dresses to sleek winter neutrals. The event highlighted SHEIN’s mission to make fashion accessible, expressive, and community-driven, with something for every style, budget, and occasion.
Held at The Triangle Loft in the Meatpacking District, the space was transformed into a holiday market complete with pine trees, faux snow, and twinkling lights. Guests enjoyed seasonal treats and custom coffee drinks while exploring themed zones dedicated to women’s and men’s fashion, activewear, accessories, and pet gifts. Highlights included a customized ornament keepsake activation and a cozy alpine-inspired gondola vignette.
The SHEIN x JWoww Collection, featuring cozy loungewear, coordinating family outfits, and neutral statement pieces, is available exclusively at SHEIN.com. Fans are encouraged to share their holiday looks using #SHEINHauliday and #SHEINxJWoww across social media.
