Amazon has partnered with small British business, Wild & Fruitful, to give one of Britain’s favourite condiments a glow-up fit for the matcha-loving generation. The limited-edition To-Matcha Ketchup offers a savoury way to enjoy one of the biggest food and lifestyle trends of the year, creating a uniquely umami-packed twist on Britain’s favourite table sauce. It has fast become an Amazon tradition to partner with a small business to bring out an Amazon exclusive twist to Christmas fare.
Wild & Fruitful has applied its culinary ‘saucery’ to create a unique ketchup that blends earthy Japanese matcha with the flavours of rich, tangy tomatoes. The sauce is made with 100% natural ingredients, and perfect for dipping, drizzling, and redefining favourite dishes this festive party season.
It is also the perfect gift for any matcha lovers or foodies, and is among over two million grocery and household essential items available to Amazon customers – alongside fresh fruit & veg, dairy and meat, as well as cupboard staples, cleaning and beauty products.
Wild & Fruitful is one 100,000 small businesses on Amazon, with To-Matcha Ketchup one of many inventive jams, chutneys and condiments it has available on Amazon.
Five ways to enjoy To-Matcha Ketchup this Christmas:
- As the perfect dip for party favourites, from cheese straws and breadsticks to nachos and crisps.
- Try it with fried chicken as a sticky glaze when mixed with soy sauce, a Japanese Christmas favourite!
- Drizzle on roast potatoes or dip with chips for a vibrant twist on a classic.
- Spread on your Christmas-leftovers sandwich – delicious with turkey, stuffing or roast veg.
- Add to your charcuterie board for a conversation-starting flavour experience.
Wild & Fruitful places taste above all else with any product that we launch, so when we discussed the prospect of To-Matcha Ketchup with Amazon, we were excited about the challenge!. As a nation, Britain loves ketchup and matcha has become an everyday pick-me-up for so many people across the country. With To-Matcha Ketchup, we’ve brought the two ingredients together in a way that is surprisingly delicious – it’s the perfect talking point for foodies this Christmas!
– Jake Winter, Founder, Wild & Fruitful
To-Matcha Ketchup is a fantastic example of the innovative products our small business partners bring to Amazon customers. With over two million grocery and household essential items including this unique matcha-inspired condiment, we have something for everyone for the festive period ahead.
– John Boumphrey, UK Country Manager, Amazon
The limited edition To-Matcha Ketchup is available exclusively on amazon.co.uk/ToMatcha with convenient, fast delivery options available. It is one of many items available from small British businesses on Amazon, whether you’re looking for a novel gift, festive food or something a little different for a loved one. Many of these products are also featured on Amazon’s Christmas Shop – the ultimate gift-finding destination, featuring thoughtfully curated collections that make discovering the perfect present effortless.
