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ChannelX 2025 Podcast – Budgeting, ROAS/ACOS, and Seasonality – with Secret Sales

ChannelX 2025 Podcast - Budgeting, ROAS/ACOS, and Seasonality - with Secret Sales

This latest episode of the ChannelX podcast sees Ekow Mensah, VP Retail Media, Secret Sales, enter the booth to provide insight on:

  • Retail media as performance marketing vs traditional advertising
  • Monetizing off-price marketplace platforms
  • ROAS targets and GMV investment strategies
  • Balancing organic and paid performance
  • Secret Sales’ consulting approach for seller success.

Behind the mics

Ekow Mensah, VP Retail Media, Secret Sales
Georgia Leybourne, CMO, Linnworks
Chris Dawson, Editor in Chief, ChannelX

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