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ChannelX 2025 Podcast – Decathlon’s Marketplace and Analytics, and RFID-enabled Operations, Explained

ChannelX 2025 Podcast - Decathlon's Marketplace and Analytics, and RFID-enabled Operations, Explained

This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on:

  • Decathlon’s vertical integration and inventory technology
  • Human expertise vs AI recommendations in retail
  • Data quality challenges for AI implementation
  • Hallucinations as a tool for creativity
  • Building marketplace analytics for sellers
  • The future of human connection in retail

Behind the mics

Dmitry Olerinskiy, Digital Strategy Director, Decathlon
Georgia Leybourne, CMO, Linnworks
Chris Dawson, Editor in Chief, ChannelX

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ChannelX World 2025 is a wrap... see you in 2026

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