This latest episode of the ChannelX podcast sees Dmitry Olerinskiy, Digital Strategy Director, Decathlon, enter the booth to provide insight on:
- Decathlon’s vertical integration and inventory technology
- Human expertise vs AI recommendations in retail
- Data quality challenges for AI implementation
- Hallucinations as a tool for creativity
- Building marketplace analytics for sellers
- The future of human connection in retail
Behind the mics
Dmitry Olerinskiy, Digital Strategy Director, Decathlon
Georgia Leybourne, CMO, Linnworks
Chris Dawson, Editor in Chief, ChannelX
