On the 10th of December at 2.30pm, fresh off Black Friday and Cyber Monday, join an insight-led debrief on what truly moved the needle during peak and how those lessons are shaping 2026.
Kristina Raptovaia, Retail Media Lead at Rakuten, will unpack the tactics behind performance, the trade-offs that mattered, and the strategic choices informing Rakuten’s roadmap for the year ahead.
Anne Hallock, RVP at Mirakl Ads, will contribute practical insights drawn from her experience guiding retailers through peak season planning and execution. Hosted by Colin Lewis.
Across an increasingly competitive peak period, Rakuten’s approach offers a clear, practical blueprint for retailers refining their media offerings, improving advertiser outcomes, and scaling responsibly. Expect a candid discussion of what worked, what didn’t, and how to translate peak insights into sustainable growth in 2026.
What you’ll learn
- Peak season drivers: What moved the needle on Black Friday/Cyber Monday performance and why.
- Advertiser outcomes: How Rakuten aligned targeting, formats, and pacing to deliver measurable results.
- Channel mix: How to create the right on-site and off-site strategy.
- AI and automation: Where AI added value during peak and how it will expand in 2026.
- Org and process: How teams, feedback loops, and governance supported fast iteration.
- 2026 priorities: The strategic themes Rakuten is betting on to grow retail media revenue.
