Fruugo has officially updated their Retailer Terms and Conditions and the new version will take effect on the 1st of January 2026. Biggest change, the introduction of Fruugo fines, varying from £1 if a prohibited product is removed by Fruugo to £500 if you put your website address or other contact details in the product description.
Honestly, while some of the Fruugo fines might appear petty, I think just about every online seller will have seen cases where a competitor tries to take sales off a marketplace with URLS and email addresses (even phone numbers) in product descriptions. If £500 fines stamp out these actions it may be a good move by Fruugo.
It’s also worth noting that Fruugo have already announced commission changes, with a flat rate of 20 coming into effect on the 1st of January 2026.
Fruugo Fines
Obviously, ‘Fruugo fines’ isn’t the term that Fruugo are using, they prefer the term ‘Administrative Fees’.
Fruugo also say that if you follow their terms and conditions then the new Administration Fees should not impact you and may only be applied in the event that you breach the relevant terms and conditions or make an account request that involves significant resource to be applied from Fruugo.
You can find a full list of Fruugo fines on their updated retailer Terms & Conditions from page 19 to page 21 and they are many and varied. Fruugo say that these fees are designed to cover the time and resource it will take Fruugo to investigate and resolve the relevant failure.
- Review/NPS manipulation, misuse of the masked shopper email address and directing buyers outside of the Fruugo platform/requesting payment outside of the Fruugo platform and deliberate Order cancellation – £500
- Escalation of tickets to Fruugo’s Customer Service Team where a Buyer has not received a timely first response or is reasonably dissatisfied with the outcome – £2
- Product listing removed by Fruugo from a retailer product store for being prohibited and/or non-compliant – £1
