Mirakl, the leading provider of eCommerce and marketplace software solutions (Think B&Q, Debenhams, Tesco marketplaces etc), today announced a strategic partnership with Stripe that positions Mirakl as the end-to-end platform enabling merchants to participate in the rapidly emerging agentic commerce economy. Through this partnership, Mirakl will leverage Stripe’s connections to AI platforms including OpenAI to provide merchants with seamless access to agentic shopping channels, establishing Mirakl as the critical orchestration layer between traditional commerce and agentic-driven purchasing.
As Artificial Intelligence reshapes how consumers discover and purchase products, merchants face a dual challenge: enriching their product content across every touchpoint (web, agentic search, …) to ensure AI agents can truly understand and surface their inventory, and enabling frictionless sales on agentic channels seamlessly connecting that inventory to AI platforms without building complex integrations for each emerging platform.
Merchants on the Mirakl platform will be able to reach customers across multiple agentic commerce channels through a seamless integration, with Stripe providing the sophisticated payment and authorization infrastructure that agentic transactions require.
Mirakl is building the essential infrastructure for agentic commerce, the layer that connects traditional merchants to the agentic-powered future of shopping. Our partnership with Stripe is a crucial step in this vision. While we continue building direct relationships with AI platforms, Stripe gives our merchants immediate access to agentic channels today. This partnership ensures that Mirakl-powered merchants won’t be left behind as commerce shifts to AI agents, they’ll be at the forefront, ready to serve customers however and wherever they choose to shop.
– Adrien Nussenbaum, cofounder and co-CEO, Mirakl
Mirakl, the Intelligence Layer for Agentic Commerce
The partnership centers on establishing Stripe as an agentic distribution channel within Mirakl suite of solutions. This approach reflects Mirakl’s broader strategy: positioning itself as the essential intelligence layer between merchants and the rapidly evolving commerce landscape. Just as Mirakl has enabled merchants to sell across traditional marketplaces and digital channels, the company is now extending that orchestration capability to agentic commerce.
This partnership with Stripe represents an important step in Mirakl’s broader strategy to provide merchants with expanded access to agentic commerce channels. As the ecosystem evolves, Mirakl will continue building the infrastructure and partnerships needed to position merchants at the forefront of AI-driven commerce.
Strategic Benefits for the Merchant Ecosystem
The partnership delivers immediate and strategic value to merchants:
- Product Optimization Across Agentic Channels: Merchants gain the ability to select, enrich, optimize, and analyze which products perform best on each agentic channel, enabling data-driven merchandising and more profitable agentic commerce;
- Payment Infrastructure: Stripe handles complex authorization and payment processes specifically designed for agent-driven transactions, ensuring secure, compliant commerce as AI agents make purchases on behalf of consumers;
- Operational Efficiency: Seamless data flow between AI platforms, Stripe, and Mirakl ensures that inventory, pricing, and fulfillment information remains synchronized across all channels and based on Agentic Commerce Protocol;
- Brand Control and Visibility: Merchants maintain complete visibility and control over their agentic commerce operations while Mirakl handles the technical orchestration behind the scenes;
- Future-Proof Architecture: As new AI platforms emerge and agentic commerce protocol evolves, merchants benefit from a smarter, more efficient model, accessing them instantly through Mirakl’s expanding network instead of building new integrations.
