Mirakl, the leading provider of eCommerce solutions, today announced exceptional Black Friday 2025 results, with its marketplace ecosystem generating $154M in Gross Merchandise Value (GMV) on November 29, 2025, marking a 45% year-over-year increase.
What struck me most about these results, is that they almost exactly mirror Kingfisher’s half year results, where a couple of weeks ago they revealed that their Mirakl powered B&Q marketplace GMV increased by +45.4% YoY to £228m.
It’s great to see that Mirakl marketplaces world wide are growing at a rapid lick, but even better to have confirmation that UK Mirakl marketplaces (or at least the B&Q Marketplace) are right up there on the growth curve, giving confidence to their selling partners that it’s the right place for their products to be exposed to consumers.
Mirakl Marketplaces Significantly Outperform Broader Market
Mirakl-powered Marketplaces delivered substantially higher performance, demonstrating the competitive advantage of the marketplace model:
- Mirakl-powered Marketplaces GMV: $154M
- Mirakl GMV Growth: 45% year-over-year
The Marketplace Advantage: A Competitive Imperative
In a challenging retail environment, Mirakl customers leveraged the marketplace model to:
- Expand selection instantly without inventory risk
- Scale rapidly to meet surging demand
- Compete effectively against marketplace giants like Amazon
- Drive profitable growth through third-party seller ecosystems
These results confirm what we’ve been seeing since our foundation: the marketplace model is no longer optional, it’s essential for retailers who want to remain competitive. While traditional e-commerce grew at single digits, our customers are achieving double-digit growth by leveraging the power of marketplace economics.
– Adrien Nussenbaum, co-founder and co-CEO, Mirakl
