Here at ChannelX we love a bit of Christmas fun, and it appears that they guys at Mirakl do to, as they’ve just released their Christmas movie (advert!) Santa Quits, highlighting the power of Mirakl Nexus and the fact you can find any gift you could possible wish from from the +100k merchants on their ecosystem.
Mirakl Nexus is the only neutral infrastructure connecting shoppers and merchants to agentic platforms, enabling autonomous discovery, transactions and post-sales management. While we’re still in 2025, and the US is leading the way for Agentic Commerce, 2026 is literally days away and in the New Year it’ll be time for the UK to start seriously addressing the needs of shoppers using AI Chatbots.
Santa Quits
Inspired by the pressure faced by business leaders during one of the world’s busiest seasons, Santa Quits opens on breaking global news as Santa officially resigns.
The story unfolds through scenes of mass protest, where people from New York to Tokyo march through snow-covered streets chanting for Christmas to be saved.
Amid the chaos, an unassuming elf in Santa’s abandoned workshop quietly reboots operations through an engine of agentic commerce powered by Mirakl Nexus, restoring global order and reconnecting billions of gifts to the people waiting for them.
