New Shopify data that outlines performance over the Black Friday Cyber Monday weekend reveals a record breaking Black Friday & Cyber Monday sales, this despite a glitch that locked sellers out of their Shopify dashboards for several hours on Monday. Total global sales reached almost $15 billion USD, up more than a quarter on 2024’s figures.
Over 81 million customer chose to purchase from a Shopify merchant over the Black Friday Cyber Monday weekend, with the average cart value being $114.70. And 15,800+ merchants made their first sale on Shopify this Black Friday-Cyber Monday! Sales in EMEA were up around 30% compared to last year.
- Total BFCM weekend sales: $14.6 billion USD. Up 27% (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday Cyber Monday weekend in 2024.
- Peak sales per minute: $5.1 million on Black Friday at 12:01PM EST
- Top selling countries: US, UK, Australia, Germany, Canada
- Top selling cities: Los Angeles, New York, London, San Francisco, Miami
- Top selling product categories: Cosmetics, Clothing Tops & Pants, Activewear, Fitness & Nutrition
- % of cross-border orders: 16%
- Top trending products based on orders made across Shopify merchants: Stanley 1913, The Quencher ProTour Flip Straw Tumbler, SKIMS, Cotton Jersey Long Sleeve T-Shirt, DRMTLGY, Brightening Eye Masks
