Walmart Marketplace set a new single-day conversion record during Black Friday with customers flocking to unique Marketplace finds and holiday essentials.
Walmart Marketplace sellers offered delightful deals across categories. Bicycles, vacuums, premium tech like PlayStation 5s and Labubus collectibles flew off virtual shelves.
Walmart Fulfillment Services surpassed its first full year of GMV in a single day on Black Friday.
If you’re not yet selling on Walmart Marketplace in the US, they’re fully open for UK and EU sellers and their team would be delighted to hear from you. If you sell on Amazon in the US, why wouldn’t you sell on Walmart?
Highlights from Walmart’s Black Friday and Cyber Monday Results:
● Top Trends: The nation’s top Black Friday buy was the Apple Airpods Gen 4, followed by the 65” Vizio 4k Smart TV and 55” Hisense 4k TV. Trending products in other categories included men’s Wrangler denim, tires, home categories, and Pokémon cards.
● Unmatched Speed: This year, Walmart delivered 57% more Black Friday packages than last year, with 44% more arriving in under 3 hours. The fastest delivery was just 10 minutes for a Shark Steam & Scrub Mop in West Valley City, Utah.
● AI-Powered Shopping: Walmart’s gen-AI assistant, Sparky, helped millions of customers compare products, plan parties, and get personalized gift inspiration. Nearly 10 million shoppers used the Walmart app in-store for a seamless experience.
This Black Friday and Cyber Monday, Walmart once again set the pace for how America shops – faster, smarter and more conveniently than ever – delivering a successful holiday season to families and sellers everywhere.
We curated an incredible assortment of the most sought-after gifts — from Barbie to Vizio to Apple — at the best prices of the season. And thanks to our coast-to-coast Fast Delivery network, we delivered holiday magic to millions of doorsteps, with our fastest delivery completed in just 10 minutes. We love making the holidays bright, easy, and affordable for families everywhere.
– Latriece Watkins, Chief Merchant, Walmart US
