BAUHAUS, Germany’s leading home improvement retailer have announced a strategic partnership with Mirakl to launch its own online marketplace. This move will further strengthen BAUHAUS’ position as one of the leading home improvement retailers in Germany and accelerate its digital transformation.
To put this into context, it’s as big news in Germany as it was when B&Q launched a marketplace in the UK, and like B&Q’s parent company, Kingfisher, BAUHAUS operate in multiple European countries meaning future expansion is on the cards. If you’re a B&Q seller from the UK or Europe, you should definitely consider the BAUHAUS marketplace – it’s even operating on the same Mirakl platform.
By leveraging Mirakl’s technology, BAUHAUS will significantly expand its assortment beyond its physical stores and existing online offering. The new marketplace will introduce thousands of additional products from carefully selected third-party sellers, delivering greater value to existing customers while also attracting new customers seeking a broader and more diverse range of products.
Digital innovation is at the core of our vision for the future of home improvement retail. More and more of our customers engage with us digitally. With the launch of our curated marketplace powered by Mirakl, we are able to respond even better to our customers’ needs, offering greater choice, convenience, and value while maintaining the trusted quality for which BAUHAUS is known.
– Johannes Wechsler, SVP of E-Commerce and Digital, BAUHAUS
The BAUHAUS marketplace will provide new growth opportunities for third-party sellers, enabling them to reach BAUHAUS’ large and loyal customer base. Sellers will benefit from Mirakl’s robust technology, streamlined onboarding, and best-in-class tools to ensure a seamless and high-quality experience for both customers and partners.
We are delighted to partner with BAUHAUS, a true leader in German retail, as they embark on this next chapter of digital growth. With Mirakl’s proven marketplace technology and expertise, BAUHAUS will be able to scale its online offering rapidly, deliver more value to its customers, and set new standards in the home improvement sector.
– Georg Sobczak, Regional Vice President DACH & EE & NL, Mirakl
