Fruugo, the UK-based online global marketplace have announced that they saw 25 per cent total festive sales growth year-on-year for the six weeks to the 24th of December 2025 with continued strong momentum into 2026.
Key categories over the holiday period included seasonal and holiday decorations, cosmetics, vehicle parts and accessories and hair care.
This is great news coming so soon after Fruugo posted their 2024 annual report in December 2025, showing a huge drop in business. It’s also interesting to note Fruugo are continuing their focus on Chinese sellers, with an in-country team focused on bringing onboard new retailers and products – the two key factors the marketplace identified for their future success.
Fruugo’s robust Christmas trading follows their 2024 decision to introduce a self-imposed moratorium on new sellers joining the platform, so that it could position itself for its next decade of sustainable, rapid growth. It’s also worth remembering that many sellers were removed (or removed themselves) from the platform, largely due to being unable to comply with post-Brexit regulation red tape.
2025 was a year of real progress for Fruugo following our significant shift in approach as we re-engineered the business from the ground up, focusing on better sellers, better products and strong compliance standards, in line with the ever-increasing requirements of regulatory bodies around the world.
We firmly believed then, that sacrificing short-term growth to build long-term trust was the right way forward for an e-commerce platform that’s proud to call the UK and Europe our home.
Our strong performance in the final quarter of 2025 is a validation of our decision to focus on seller quality as we develop our platform for our thousands of selling partners right across the globe.
There is still much to do as we build a Fruugo fit for the next decade, but I’d like to thank my 150 colleagues right around the world, for their hard work and commitment in delivering for our business partners and customers.
– Fergal Gara, CEO, Fruugo
In 2025 Fruugo has further invested in its China operations including a new office in Shanghai as it develops its global partners to support sellers on the platform.
