January is always a tough month for sales, it’s just after Christmas and we’re still waiting for our first payday of the year, so eBay have pulled together expert guidance in the ‘How to Sell It Well’ guide below, designed to help sellers maximise value every listing.
How to Sell It Well
Snap it & sell it with AI – Listing has never been easier. With eBay’s app, sellers can snap a photo and eBay’s AI helps generate the listing including its title and description, and gives guidance to help you choose the right price.
Add the ‘boring’ bits – buyers love filters – Size, colour, brand and condition might not sound exciting, but completing these details helps items show up when buyers are searching for an item. The more complete your listing, the easier it is for buyers to find.
Think seasonally – what buyers want right now – Timing matters. Listing items that match current needs – from winter wardrobes to home organisation to fitness gear – can help sellers tap into mid-winter demand.
Title like a pro – skip the fluff – “Beautiful dress” won’t get clicks – but “ZARA red midi dress size 12 cotton” will. Keyword-rich titles using brand, size, and colour help buyers find exactly what they’re searching for.
Check what it’s really worth – Using eBay’s research insights within the “sell” section of the app to see what similar items have actually sold for, helping sellers price competitively and avoid over- or under-selling.
Shoot to sell – great photos matter – Clear, well-lit images taken from multiple angles help buyers feel confident. Natural light, detail shots and tools like eBay’s background remover can help listings look clean and professional.
Auction or ‘Buy It Now’? Choose the right format – For a quick sale, ‘Buy It Now’ works well when priced in line with similar items. For rarer or in-demand pieces, a 7-day auction can help spark competition and drive up the price. Pro tip: end your auction on a Sunday evening – when a lot of shoppers are at home browsing
Time it right – plan ahead – Buyers often think ahead, so listing items slightly ahead of peak need can help maximise interest – whether that’s ski-wear or spring fashion.
Think local – Offering local collection can make selling even easier, especially for bulky items like furniture. Buyers get convenience, and sellers avoid packaging and postage.
