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Seep – Turning plastic-free tools into a high-growth business

Seep believe everyone should be able to carry out their household chores without hurting our planet. While we spend £5bn every year making our homes clean, most of the products we’re using aren’t. It’s time for an appealing alternative to polluting plastic products and it as this lack for eco options that was the inspiration for Seep.

We spoke to Ed Hamilton, Head of Growth at Seep, to find more about their meteoric rise to fame, including their successful appearance on Dragon’s Den. Ed shares some of their secrets including how to leverage Amazon’s high intent audience and which Amazon tools drive 20% of their Amazon sales.

In this video you will find:

  • 00:00 Introducing Ed Hamilton, Head of Growth, Seep
  • 02:55 How Seep identified a gap in the market
  • 06:53 The importance of leveraging Amazon
  • 08:34 The impact from appearing Dragons Den
  • 11:20 Achieving £100k month on Amazon
  • 13:02 How to leverage Amazon’s high intent audience
  • 15:51 Ed’s goals for Seep in 2026

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