Third-party logistics provider 3PL has partnered with global tea and wellness brand Vahdam Teas to deliver its UK B2B fulfilment operations.
As UK wholesale demand has grown for their products, Vahdam Teas required a fulfilment partner that could fulfil their B2B orders reliably without disrupting its established direct-from-source supply chain. 3PL now provides a dedicated UK-based fulfilment service that efficiently delivers stock to retail and wholesale clients.
Founded in 2015, Vahdam Teas sources its teas and wellness products directly from plantations and small farms across India, including regions such as Darjeeling, Assam and Nilgiri. By working directly with growers, the brand cuts out traditional intermediaries and maintains closer control over freshness, quality and provenance.
The product range includes loose-leaf teas, tea bags, botanicals, spices and wellness accessories. It’s designed for a global audience looking for high-quality, authentic Indian teas and today Vahdam Teas supplies customers in more than 130 countries.
Supporting complex multi-channel supply chains
As Vahdam Teas’ UK retail and wholesale operations have grown, so too has the complexity of its fulfilment requirements. Supplying major retailers and wholesale partners, including Amazon, Costco, Holland & Barrett, and Lakshmi, involves meeting a range of strict delivery, labelling and compliance standards, which differ for each vendor.
Multi-channel fulfilment often involves multiple delivery destinations, specific booking-in processes and detailed vendor compliance requirements for these retailers. Failure to meet these standards can result in rejected deliveries, penalties or, in some severe cases, the loss of a client relationship altogether.
That’s why Vahdam Teas chose to work with a fulfilment partner that could support multi-channel B2B fulfilment at scale. As 3PL’s Head of Fulfilment and Delivery, Steve Rigby, explains, “We are working closely with Vahdam Teas’ team to ensure orders are handled accurately and compliantly while meeting the specific requirements of each retail and wholesale channel.”
Vahdam Teas brings India’s finest to the world
Based in India, Vahdam Teas supplies teas, spices, herbs and wellness-oriented products to customers in the US, Canada and Europe. Founded in 2015 by Bala Sarda, a fourth-generation member of a family long involved in the tea trade, the brand takes its name from a reverse anagram of his father’s name, Madhav. Vahdam Teas is popular with influencers and celebrities, including Oprah Winfrey.
Many tea brands rely on long, traditional export supply chains, with products passing through auctions, wholesalers, importers, packers and retailers before reaching customers. In some cases, this process can take six to 12 months. By operating a direct-from-source, India-to-consumer supply chain, Vahdam Teas offers “garden-fresh” products that set it apart from mass-market supermarket tea. This direct-from-source model supports better products, greater transparency and a more efficient supply chain.
Brewing success
Vahdam Teas’ UK multi-channel fulfilment operation is now live and has been running for several months. 3PL is focused on supporting the brand’s UK retail and wholesale clients, with a fulfilment setup designed to deliver accuracy, visibility and dependable dispatch. Both teams are working closely to ensure the operation continues to run smoothly and in line with Vahdam Teas’ direct-from-source ethos.
With the perfect blend of quality and service, this partnership is set to deliver distribution success, from garden to cup.
