Welcome to the ChannelX 2025 Leaders Interview featuring Andrew Norman, SVP / GM, EMEA & APAC at Commerce.
With its unique ability to enable seamless commerce across multiple channels, Commerce.com (including BigCommerce, Feedonomics, and Makeswift) is perfectly positioned to empower brands, retailers, manufacturers, and distributors in an increasingly complex digital marketplace with the advent of agentic commerce.
In this video you will find:
- 00:00 Introducing Andrew Norman and Commerce
- 02:06 Overview Commerce EMEA business
- 03:35 How has Commerce rebrand repositioned the business?
- 06:34 Ecommerce needs for Brands, Retailers, Manufacturers and Distributors
- 09:20 B2B & B2C philosophy and evolution
- 13:17 Agentic AI as a tool and as a channel
- 15:20 Early Agentic Commerce sales US vs EMEA
- 18:57 The evolving AI shopping journey
- 22:25 AI orchestrating the end-to-end shopping journey
