Welcome to the ChannelX 2025 Leaders Interview featuring Caroline Orange-Northey, Managing Director of Pinterest UK & Ireland.
Pinterest is a visual search and discovery platform where people find inspiration and curate ideas in a positive place online. Pinterest is also where people discover new ideas, plan and shop. With Pinterest ads, you can reach your audience at every stage of the consumer journey. In this interview, Caroline discusses what’s on offer for advertisers, how AI is impacting the business, and how brands can find success, including how they worked with Marriott Bonvoy, Chamberlain Coffee and DFS.
In this video you will find:
- 00:00 Introducing Caroline Orange-Northey, Pinterest
- 00:48 Caroline’s focus for her first 6–12 months as Pinterest MD UK&I
- 04:26 Why should advertisers choose Pinterest in 2026?
- 06:40 How Pinterest are leveraging AI to enhance the platform experience
- 08:12 How brands can use Pinterest Predicts not-yet-trending report?
- 08:57 Marriott Bonvoy, Chamberlain Coffee case studies
- 10:31 Using Pinterest Trends to inspire product roadmap
- 11:40 DFS case study
- 13:04 Where should a brand start on Pinterest?
