Welcome to the ChannelX 2026 Leaders Interview featuring James Rigg, CEO of Trojan Electronics.
Trojan Electronics is a leading provider of ecommerce solutions for global brands, led by James, who is passionate about everything refurbished and ecommerce in general. In this wide ranging interview we discuss everything from building brand loyalty through refurbished product, brand protection on TikTok, defending a brand through 3p sales on Amazon, and how governments can encourage repair and reuse.
In this video you will find:
- 00:00 Introducing James Rigg, Trojan Electronics
- 01:32 Why isn’t repair and refurbishment getting enough attention?
- 04:39 Building brand loyalty through refurbished product
- 06:10 How can government encourage repair and reuse?
- 09:34 Brand risk mitigation when working with TikTok influencers
- 14:36 How brands can de-risk Amazon with 3P strategies
- 18:25 How Trojan use AI to free people to grow brands
- 20:51 2026 to be a year of expansion and consolidation for Trojan
