Welcome to the ChannelX 2026 Leaders Interview featuring Lorna Leaver, Marketplaces Engagement Manager at GS1 UK.
GS1 standards have been powering progress for more than 40 years, transforming and simplifying increasingly complex supply chains, increasing business efficiencies through the data that sites behind the humble barcode. But the world is changing with the rise of AI and Agentic commerce, and in this Leaders Interview Lorna shares the fundamental data principals you need to know to win in a world of AI commerce.
In this video you will find:
- 00:00 Introducing Lorna Leaver
- 01:44 The first bar code and fast forward to AI Shopping
- 04:21 How could better, standardised product data improve the results of AI tools
- 06:29 How AI can automate with GS1 data standards
- 09:05 Why you need GS1 Web Vocabulary in an AI world
- 14:13 How GS1 Digital Link enables AI to access up to date product information
