Welcome to the ChannelX 2026 Leaders Interview featuring Matthew Ferguson, Managing Director at Emanaged.
Emanaged’s role is to setup and grow marketplace channels globally. They unlock sales, brand awareness and operational efficiency on third party ecommerce platforms through data, technology and service expertise. Emanaged are a growing agency, based in London, with significant experience in helping brands achieve their marketplace goals.
In this video you will find:
- 00:00 Introducing Matthew Ferguson, Managing Director at Emanaged
- 01:39 How Emanaged was founded to serve retailer data requirements
- 05:02 The benefits of in-house talent….
- 06:46 …vs the benefits of outsourcing to an agency
- 09:41 Building in-house vs off the shelf software
- 14:27 Ecommerce tools – sales pitches vs reality
- 17:55 Importance of buy in from board room to team members
- 21:58 Common mistakes Brands make when hiring for channel management
- 25:52 How Emanaged work with brands and retailers
