Welcome to the ChannelX 2026 Leaders Interview featuring Phil Booker, Co-Founder at 12 Camels.
12 Camels act as a conduit between marketplaces and retailers, providing the operational support, experience, and infrastructure required to make marketplace expansion work. They help retailers expand into new marketplaces with confidence and at the same time help marketplaces find high-quality sellers.
In this video you will find:
- 00:00 Introducing Phil Booker and 12 Camels
- 01:20 How 12 Camels connect retailers with marketplaces
- 05:13 Marketplace 12 Camels can connect you to
- 10:42 How 12 Camels match a retailer with a marketplace
- 17:05 How Superstore can connect a retailer with 57 marketplaces
- 20:52 Leverage the experience of a £1.5 billion marketplace sales engine
