From the 16th of February 2026, you’ll see a frequently returned item badge on some product listings with higher returns than similar products. This change, says Amazon, will help customers make more informed purchase decisions.
This badge is being added in addition to the already existing lower than average return rate badge for products with fewer returns than similar products.
If the frequently returned item badge is applied to your products, Amazon advises that you can take the following steps to remove it:
- Monitor customer reviews for feedback.
- Review product detail pages for accurate titles, images, descriptions, and size charts.
- Ensure products are high quality and well packaged.
