Intuit and Mailchimp, have announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses. Powered by the Intuit platform, the enhancements include more ways for merchants to connect their data and activate omnichannel campaigns driving up to 30x ROI for ecommerce customers without the added price or complexity.
For small and mid-market online sellers, customer acquisition and growth are becoming harder to measure and optimise. Only 33% of marketers say their pre-opt-in messaging is highly aligned, making it difficult to see which efforts drive orders and where revenue is being lost. Without a unified view of their data, merchants lack clear attribution and ROI insight. Email remains a core revenue driver for 69% of marketers, but maximising its impact increasingly depends on unified data and automation that help teams focus investment on what works and drive measurable growth.
As marketing becomes increasingly complex, many ecommerce teams struggle to see clearly when activity turns into revenue. By bringing omnichannel data, automation and AI together in one place, we’re making marketing simpler, more connected and more measurable. This reduces the time teams spend managing data, freeing up marketers to focus on delivering personalised communications that drive real business performance.
– Sarah Logan, Head of Agency Partnerships, Intuit
New capabilities designed for ecommerce growth
The newly-introduced capabilities directly address the core problems ecommerce businesses report today: limited time, lack of marketing expertise, uncertainty about ROI, and fragmented data across multiple platforms.
- Turn data into sales: Building on the enhanced Shopify integration, Mailchimp’s Site Tracking Pixel and new connections to reviews platforms like Yotpo and Judge.me pull consented ecommerce and sentiment data into one place. Marketers can build smarter segments (such as high-value buyers, at-risk customers, or shoppers likely to purchase next) and power advanced automations without stitching together multiple tools.
- Reach customers across channels and tie campaigns directly to sales: Expanded SMS coverage across Europe, SMS instant opt-in via popups, and unique discount codes in SMS automations and forms help brands reach their customers across the world on mobile while helping enable consent collection and precisely tracking which campaigns drive orders. Enhanced transactional messaging through a unified API lets developers trigger critical notifications while marketers manage on-brand content in Mailchimp.
- Know what’s working and optimise with confidence: A revamped omnichannel marketing dashboard unifies email, SMS, automation performance, and ecommerce events in a single view. Marketers can see which messages and journeys are generating revenue, where customers are dropping off, and how to optimise spend across channels.
- Migrate to Mailchimp without slowing down: New migration tools and ecommerce-specific support make it easier for customers moving to Mailchimp to bring over contacts, segments, templates, and key flows with minimal downtime.
- AI that goes from insight to execution: Mailchimp turns your data into action with predictive analytics to spot high-value and at-risk customers, AI-powered tools to quickly build on-brand content and reusable templates, and a ChatGPT integration that helps you create, refine, and launch data-backed omnichannel campaigns across email, SMS, and automations.
Demonstrated ROI for ecommerce businesses
Mailchimp already delivers measurable results for ecommerce customers, and the new capabilities are built to amplify that impact. Consider Gruppo Terroni, a hospitality group based in Toronto and Los Angeles that used Mailchimp’s ecommerce automations with their Shopify-connected store to target lapsed wine club members. Their single segmented campaign, which offered instant access to a library of wine guides, resulted in a 77% open rate and a 28% click-through rate, driving $8,000 in monthly recurring revenue.
Accessing these tools by switching to Mailchimp is easier than ever. “I was so blown away,” says Ali Mann of Kaylin + Kaylin Pickles, a Mailchimp customer that switched from Klaviyo in 2025 to reduce costs and access more strategic support. The brand’s first campaign was live in under a month and their open rates more than doubled.
Ecommerce customers reported an average of 16 hours saved per week after implementing Mailchimp, while Mailchimp SMS ecommerce users saw up to 22x ROI after launching their first SMS Marketing campaign. And Mailchimp customers that connect their accounts with Shopify are seeing up to a $41 return on investment for every dollar spent with Mailchimp.
We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI. We’re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn’t just the easy choice today, it’s essential for their growth tomorrow.
– Ciarán Quilty, Senior Vice-President for International, Intuit
By tying advanced marketing capabilities to commerce outcomes and Intuit’s broader financial platform, Mailchimp helps digital-sales businesses not only run better campaigns but also operate more profitable, data-driven companies.
The new ecommerce-focused capabilities, including the Mailchimp proprietary Site Tracking Pixel, expanded SMS and transactional messaging, the omnichannel marketing dashboard, and enhanced migration tools, are have begun to roll out globally.
