New Way International Ltd, a leading independent technology distributor, have announced their appointment as an authorised distributor for HMD Global Oy in the United Kingdom.
Under this authorisation, New Way International will distribute HMD’s portfolio of smartphones, feature phones, tablets, and accessories for smartphones and feature phones, strengthening the availability of HMD products across the UK channel.
New Way International are an amazing independent technology distributor, serving partners across the UK and Europe, and we previously spoke to Kunal Khanna about the business and how they use Base.com for managing both their B2B wholesale and B2C retailing channels.
HMD is a global mobile device manufacturer offering a broad range of smartphones, feature phones and accessories designed to meet the needs of both consumer and business users. Through this partnership, New Way International will support retailers, resellers, managed service providers (MSPs), enterprise customers, and public-sector organisations with authorised access to HMD products, backed by reliable logistics, competitive commercial terms, and dedicated account support.
This appointment represents an important step in New Way International’s continued expansion of its mobile and connected device portfolio, reinforcing its commitment to working with globally recognised technology brands and delivering value to channel partners.
We are pleased to be appointed as an authorised distributor for HMD Global Oy in the UK. This collaboration strengthens our ability to support partners with a trusted mobile device portfolio and dependable supply infrastructure.
– Nigel Prince, Managing Director at New Way International Ltd
