Rackhams has announced a partnership with Base.com making it significantly easier for established Amazon and eBay sellers to expand onto the Rackhams platform.
Rackhams have always prioritised a flexible onboarding experience for sellers, whether that is through direct API connections, manual integrations or standard connectors for platforms such as Shopify, WooCommerce, BigCommerce and Magento.
With today’s announcement of our partnership with Base.com, they are enhancing that flexibility while providing sellers with a reliable operational foundation to scale efficiently on Rackhams.
Base.com: Enabling Multi Channel Expansion
Base.com is an established multi-channel eCommerce operating system used by tens of thousands of sellers around the world to manage listings, orders, stock and pricing from a single platform. It offers deep integrations across large marketplaces like Amazon and eBay, ecommerce platforms including Shopify, WooCommerce and Magento, and hundreds of carriers, accounting and automation tools. Through its centralised operations model sellers can reduce repetitive tasks, synchronise stock and pricing in real time, and streamline order processing and fulfilment.
Importantly, Base.com handles multi-channel workflows without requiring sellers to log into each marketplace separately, consolidating management into one dashboard and automating processes such as inventory updates, order status flows and shipping documentation.
This makes it particularly relevant for sellers who are already active on Amazon and eBay and are looking for an operationally simple way to expand onto Rackhams and other channels without duplicating resource effort.
Rackhams’ integration experience to date
Rackhams has built a reputation for supporting sellers across a variety of technology stacks. We have successfully onboarded businesses using direct API integrations for high-velocity catalogues, supported those with bespoke data mappings from established ecommerce CMS platforms, and enabled growth via conventional connectors across Shopify, WooCommerce, BigCommerce and Magento. Each of these pathways has its own strengths, but all share a common goal: reduce integration friction and remove operational bottlenecks so brands can focus on growth rather than tooling.
How the Base.com partnership supports their 2026 growth strategy
Looking ahead to 2026 and beyond, our strategic priorities include increasing the number of high-quality sellers on Rackhams, improving overall seller satisfaction and supporting sustainable marketplace growth. Partnerships like the one with Base.com fit within this broader roadmap by:
- Providing sellers with a trusted multi-channel operational platform from day one
- Enabling brands that are already established on Amazon and eBay to extend their presence onto Rackhams quickly
- Ensuring sellers can manage listings, stock and orders across channels without added headcount or process overhead
This combination of reach and efficiency aligns with our long-term vision of making Rackhams a destination where brands can scale confidently across marketplaces and store platforms.
Building the Infrastructure for Sustainable Marketplace Growth
At Rackhams, our focus has always been on building a curated marketplace that combines heritage trust with modern technology. As we scale into 2026 and beyond, reducing operational friction for our partners is a central priority.
Our partnership with Base.com gives sellers who are already trading on Amazon, eBay and other channels a straightforward way to extend their reach onto Rackhams without adding complexity to their day-to-day operations.
We have seen strong success onboarding partners through direct API integrations and platform connectors such as Shopify, WooCommerce, BigCommerce and Magento. Integrating with Base.com further strengthens that ecosystem. It supports our ambition to grow sustainably, attract high quality brands and ensure that selling on Rackhams is as efficient and commercially rewarding as possible.
– Mark Jordan, CEO, Rackhams
