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2026 Leaders Interview – Diana Nolting – Linnworks

Welcome to the ChannelX 2025 Leaders Interview featuring Diana Nolting, Chief Product Officer at Linnworks.

Linnworks is a Connected CommerceOps platform that gives online retailers the power to connect, automate and scale their ecommerce operation from a single source of truth. Diana discusses what retailers should think about when building their tech stack, including the latest in AI tools, and how seller’s needs change as they grow and scale their businesses.

In this video you will find:

  • 00:00 Introducing Diana Nolting, CPO Linnworks
  • 02:50 The biggest operational blind spot for marketplace sellers
  • 05:18 Why do ecommerce businesses still rely on manual processes?
  • 07:20 How Spotlight AI identifies processes to automate
  • 09:06 Where AI is delivering measurable value for ecommerce businesses
  • 12:35 Should sellers build their own AI tools?
  • 16:00 Approach to build a resilient ecommerce operations stack?
  • 18:18 Why resiliency is crucial in 2026

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