Amazon Spring Deal Days are back for 2026, and will run from 00:01 on the 10th of March until 23:59 on the 16th of March, offering customers seven days of epic savings up to 40% off across categories such as everyday essentials, home and kitchen, sports and outdoors, beauty, toys, fashion, electronics, and more.
Customers can find hundreds of thousands of deals with savings across a wide range of categories including leading brands such as Bose, Dyson, Elemis, ghd, LEGO, Ninja, Oral-B, Shark, Sony, Tommee Tippee, and more.
Customers can also visit amazon.co.uk/springdealdays for tips on discovering deals tailored to their interests, including:
- Today’s Big Deals: New deals drop twice daily at 9 a.m. and 5 p.m. across beauty, tech, home, and fashion including brands such as Braun, Roborock, Sonos, Samsung, Tefal, Puma, and Philips.
- Watch a Deal: Preview, track, and shop limited-time Lightning Deals, with alerts available on-site and in the Amazon Shopping app.
- Wish List Alerts: Add items to your Wish List and get notified if they’re included in an Amazon Spring Deal Days deal.
- Personalised Deals: Customers can browse curated deal lists such as Recommended Deals for You, Deals Related to Your Lists, 4+ Star Deals for You, and Deals Related to Items in Your Cart.
- Top 100 Best Deals: A curated list of the best-selling deals during the event.
- Creator Favourites: A curated selection of top deals chosen by your favourite creators.
Customers can shop early deals from today across:
- Books: The Big Book Sale is back from March 6 through March 31 with thousands of deals on offer. Save big during Amazon’s only dedicated book deal event of the year. Up to 90% off thousands of eBooks, up to 70% off hundreds of top print books, and hundreds of audiobooks under £6.
- Devices: Enjoy savings on a selection of Amazon Devices including Echo, Kindle, Fire TV, Ring, Blink, and eero.
- Everyday Essentials: Customers can save up to 25% on popular household items across cleaning, beauty, health and personal care, grocery, and pet products.
- Grocery: Save up to 30% at Amazon Fresh, 20% on spring cleaning products at Morrisons on Amazon and Co-op on Amazon, £15 off first orders at Iceland on Amazon (new customers) and 20% off exclusive brands (all customers), plus £10 off at Gopuff for all customers. Terms and conditions apply.
- Amazon Haul: Up to 50% off on a selection of products at Amazon Haul from March 6 to March 9.
- Resale: Amazon customers can get a 10% discount on a selection of quality used, returned or open-box products from Amazon Resale. The discount will be deducted automatically at checkout after selecting the delivery address. Terms and conditions apply.
Streamlining Shopping with AI
Amazon’s AI-powered tools help customers discover deals faster. Rufus, Amazon’s conversational shopping assistant, answers questions like “What are the best running trainer deals for marathon runners?” to surface personalised recommendations. Amazon Lens lets customers snap a photo of any product-whether spotted in a magazine, at a friend’s house, or in-store – to find it on Amazon and check if it’s on offer.
Fast and Free Delivery with Amazon Prime
All customers can shop for deals this Amazon Spring Deal Days. Prime members enjoy fast, free One-Day Delivery, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day, making it even easier to get spring essentials delivered when and where it suits them.
