Amazon today launched Spring Deal Days, offering hundreds of thousands of deals with savings up to 40% off across all categories including everyday essentials, home and kitchen, sports and outdoors, beauty, baby, fashion, electronics, pets, and more. The seven-day event runs until March 16, 2026.
Research from Amazon reveals the nation is shopping with savings front of mind, with 64% of shoppers stocking up on everyday products when they see them on sale. Amazon’s Spring Deal Days provides customers with an opportunity to purchase everyday essentials at great savings, including nappies, toilet roll, cleaning products, toiletries, and more. There will be thousands of deals from top brands including Bose, Elemis, ghd, Ninja, Oral-B, Sony, Tommee Tippee, and Pampers throughout the seven-day shopping event.
Customers count on Amazon for great value every day, and Spring Deal Days offers even more ways to save. We’re offering hundreds of thousands of deals on everything from everyday essentials to the most popular brands across every category, helping people get more for their money.
– John Boumphrey, UK Country Manager, Amazon
Deal highlights include:
- Everyday Essentials — Customers can save up to 45% on popular household items across cleaning, beauty, health, personal care, grocery, and pet products from leading brands including CeraVe, Tassimo and Sheba.
- Today’s Big Deals —New deals drop twice daily at 9 a.m. and 5 p.m. across beauty, tech, home, and fashion including brands such as Braun, Roborock, Sonos, Samsung, Tefal, Puma, and Philips.
- Amazon Devices —Customers can enjoy 40% off select devices with Alexa, Echo Dot Kids (5th Generation), Echo Show and Fire TV devices, including the Fire TV Stick 4K Max and Fire TV Stick HD for seamless streaming. Families can shop fantastic deals on Fire Tablets, with the Fire HD 8 Kids and Fire HD 10 Kids Pro tablets offering up to 60% off. Plus, customers shouldn’t miss exclusive savings on Ring devices, including Ring Wired Video Doorbell Pro at 20% off and Ring Battery Video Doorbell at 50% off.
- Spring Refresh — Deals on products perfect for refreshing homes and gardens including up to 25% off smart home products.
- Tech —Epic deals on top tech including up to 30% off Samsung and up to 25% off gaming products.
- Grocery —Save up to 30% at Amazon Fresh, 20% off spring-cleaning products at Morrisons on Amazon, 20%off Irresistible Night In range at Co-op on Amazon, £15 off first orders at Iceland on Amazon (new customers) and 20% off exclusive brands (all customers), plus £10 off at Gopuff for all customers. Terms and conditions apply.
- Books —The Big Book Sale is back through to March 31 with thousands of deals on offer. Save big during Amazon’s only dedicated book deal event of the year, featuring bestsellers like MattHaig’s The Midnight Library, Rebecca Yarros’ phenomenon Fourth Wing, and Douglas Stuart’s powerful Shuggie Bain. There are plenty of great titles for children too, including deals on Katherine Rundell’s Impossible Creatures, Sue Hendra and Paul Linnet’s Supertato: The Great Eggscape!, and Onjali Q. Raúf’s The Boy at the Back of the Class. With up to 90% off thousands of eBooks, up to 70% off hundreds of top print books — including Taylor Jenkins Reid’s The Seven Husbands of Evelyn Hugo and David Nicholls’ You Are Here — plus hundreds of audiobooks under £6, there’s something for every reader.
- Amazon Haul —Get up to 40% off when you shop Amazon Haul during Spring Deal Days, minimum spend applies.
- Resale —Amazon customers can get a 20% discount on a selection of quality used, returned or open-box products from Amazon Resale. The discount will be deducted automatically at checkout after selecting the delivery address. Terms and conditions apply.
Make the most of Spring Deal Days:
Customers can visit amazon.co.uk/springdealdays for tips on discovering deals tailored to their interests, including:
- Watch a Deal —Preview, track, and shop limited-time Lightning Deals, with alerts available on-site and in the Amazon Shopping app.
- Wish List Alerts —Add items to your Wish List and get notified if they’re included in an Amazon Spring Deal Days deal.
- Personalised Deals — Customers can browse curated deal lists such as Recommended Deals for You, Deals Related to Your Lists, 4+ Star Deals for You, and Deals Related to Items in Your Cart.
- Top 100 Best Deals —A curated list of the best-selling deals during the event.
- Creator Favourites —A curated selection of top deals chosen by your favourite creators.
Streamlining Shopping with AI
Amazon’s AI-powered tools help customers discover deals faster. Rufus, Amazon’s conversational shopping assistant, answers questions like “What are the best running trainer deals for marathon runners?” to surface personalised recommendations. Amazon Lens lets customers snap a photo of any product—whether spotted in a magazine, at a friend’s house, or in-store—to find it on Amazon and check if it’s on offer.
Fast and Free Delivery with Amazon Prime
All customers can shop for deals this Amazon Spring Deal Days. Prime members enjoy fast, free One-Day Delivery, with Same-Day Delivery available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day, making it even easier to get spring essentials delivered when and where it suits them.
