Today was the Mirakl Summit in London, and while the agenda was full of marketplaces, from Debenhams to B&Q, Tesco, H&M, Walmart and Lowe’s, the hot topic was AI and Agentic Commerce. With the overarching theme of the conference being ‘Outpace’, we’re moving headlong into an AI world which is changing on an almost daily basis, so how can brands and retailers stay ahead and outpace the competition?
We sat down with Mirakl’s Head of Agentic Commerce, Amelia Van Camp, to talk all things AI – both how Mirakl are thinking about AI and incorporating it into their solutions, how SMEs should think about AI and how they can be early adopters, and how LLMs work, how consumers are using LLMs and what retailers and brands need to do to prepare for an AI world (especially as we’re still not sure what it will eventually look like!).
In this video you will find:
- 00:00 Introducing Amelia Van Camp, Head of Agentic Commerce at Mirakl
- 01:55 Mapping categories with AI – Removing friction
- 03:45 Optimising customer experience with AI
- 05:23 Marketplaces using AI to inform product sourcing selection
- 07:23 Leveraging AI for Retail Media
- 10:08 How SMEs can be early adopters of AI
- 12:32 How search on AI LLMs works
- 17:05 How consumers are using LLMs
- 19:31 How retailers can prepare for Agentic Commerce
