BuytoGive launches £500,000 funding round along with the news that the marketplace has secured major brand distribution and WorldFirst partnership.
BuytoGive, a UK e-commerce marketplace that turns everyday shopping into automatic donations for charity, has announced the launch of a £500,000 investment round as the first part of a wider £1 million fundraise.
The platform, available at buytogive.co.uk, is already live and trading and allows consumers to support a charity of their choice every time they shop online, without paying anything extra. Instead of asking people to donate additional money, BuytoGive redirects a portion of normal retail spending into charitable donations.
The marketplace currently has 165 charities onboarded and is continuing to expand both its product range and vendor base.
A major development for the platform came in January 2026 when BuytoGive secured access to approximately 1.2 million products through one of the UK’s largest brand distributors. The catalogue includes well known household brands across multiple retail categories including electronics, homeware, toys, appliances and consumer goods.
At the same time the company entered into a partnership with WorldFirst, the global cross-border payments platform that serves more than 1.5 million businesses worldwide. As part of this relationship BuytoGive is being promoted as a recommended marketplace to WorldFirst’s network of approximately 20,000 UK marketplace sellers.
This combination gives the platform both large scale product supply and a significant pipeline of potential vendors joining the marketplace.
Alongside the retail platform, the company is also launching WorktoGive, a business subscription platform that enables companies to publicly demonstrate their CSR and ESG activity through a live digital credibility record. The first reseller partner for WorktoGive is the Staffordshire Chambers of Commerce.
The current funding round is seeking £500,000 as the first part of a £1 million raise at a £3 million pre-money valuation, with EIS advance assurance in place. The investment will primarily be used to accelerate product integration, vendor onboarding and marketplace growth.
Our aim is to turn everyday retail spending into a continuous funding stream for charities. Instead of asking people to give more money, we simply redirect a small portion of the money they are already spending online.
As the marketplace scales and the product range expands, the potential impact for charities grows significantly while also creating a new sales channel for brands and marketplace sellers.
– Kevin Turner, founder, BuytoGive
If you’re interested in learning more about the funding round, contact founder Kevin Turner for the funding deck.
