Today, Pinterest are launching their first-ever shoppable TV series on Roku, testing a new format designed to turn inspiration into direct purchasing moments. The new series, “Bring My Pinterest to Life,” transforms users’ inspiration boards into real-life makeovers, while integrating QR-enabled shopping experiences that allow viewers to instantly explore and purchase featured products.
Produced in partnership with B17 Entertainment, the six-episode series follows creators Drew Michael Scott (@lonefoxhome), Caroline Vazzana (@cvazzana), and Tay BeepBoop Nakamoto (@taybeepboop) as they help participants bring their Pinterest boards to life – from room redesigns and wardrobe updates to gathering spaces and small business concepts.
Each episode features on-screen QR codes linking to curated Pinterest boards, creating a seamless path from content to commerce. Viewers can save ideas, explore inspiration and shop featured items from brand partners including Wayfair and eos.
The format reflects growing consumer demand for real-life transformations, with searches on Pinterest spanning everything from room makeovers and wardrobe refreshes to event styling and small business ideas.
Bring My Pinterest to Life
For years, Christy Bradley dreamed of creating a space in her home for her friends to gather, but she was mired in what she called “design paralysis.” The prolific Pinterest user found a solution to her struggles when she appeared on “Bring My Pinterest to Life,” a new six-episode, lifestyle/DIY streaming series that matches Pinterest users like Christy with expert creators for real-life transformations. Standing on her candle-lit balcony beneath a white-and-green striped patio umbrella, Christy beams on the show, “I feel like I’m literally standing inside my Pinterest board!”
Premiering on the 23rd of March, “Bring My Pinterest to Life” turns boards from Pinterest users into real-life transformations – rooms, wardrobes, personal style, gathering spaces and small businesses – and then showcases these stories on Pinterest through curated episode boards, inspiring others to try and shop the ideas for themselves.
Each of the six episodes places Pinterest users in the spotlight, letting them collaborate with creator-hosts to define their personal style, learn do-it-yourself skills, and bring their unique ideas to life. “Whether you’re dreaming of a home update, a killer party, or a confidence-boosting glow-up, you’ll find inspiration and practical advice with this show to launch your own creative journey that starts on Pinterest,” said Malik Ducard, Chief Content Officer at Pinterest.
Viewers will be able to do more than just watch because each episode comes with QR codes leading to Pinterest boards filled with shoppable products, DIY instructions, and inspirational images from the show. With a tap, audiences can save what sparks their interest, discover new ideas, and make purchases from leading brand partners like Wayfair, eos, and Michaels.
It’s an entirely new way to move from inspiration to action, right from your living room. Bring My Pinterest to Life offers Pinterest fans and newcomers an exciting opportunity to see what’s possible, while giving advertisers innovative ways to partner with us and reach viewers at home and beyond our app.
– Nadine Zylstra, Global Head of Editorial, Pinterest
Bring My Pinterest to Life Episodes
All six episodes will be available to stream on The Roku Channel for free on the 23rd of March 2026 in the United Kingdom, United States, Canada, and Mexico.
- Balcony Oasis: Interior design pro Drew Michael Scott of Lone Fox helps hostess Christy give her balcony a main-character glow-up. With curated Wayfair finds – like that striped umbrella – it goes from grey and meh to full Parisian-meets-Moroccan moment—moody, glam, and ready for golden hour hangs.
- Personal Re-Brand: Fashion guru Caroline Vazzana helps Valerie step into her glam era. With bold style moves and a fresh self-care routine powered by eos, Valerie redefines her look, boosts her confidence, and struts into her next chapter in style.
- Under-Stair Reading Nook: Drew Michael Scott helps busy mum Joslyn reclaim her time and space by transforming an overlooked stairwell into the ultimate cosy-core reading nook, perfect for unwinding with a good book.
- Finding My Vibe: Style expert Caroline Vazzana teams up with Ari, an exuberant actor, to reimagine their wardrobe, swapping their “dad on holiday” vibes for an edgy punk-glam that sets them free to express themselves with confidence.
- Mobile Hand Styling Cart: Maximalist creator Tay Beepboop works with nail-and-jewellery designer Blair to make her dreams of a “hand-styling cart” come to life. Together, they create an all-in-one, on-the-go cart that takes Blair’s dual businesses to the next level.
- Garage Games Room: Maximalist designer Tay Beepboop helps aesthetically conflicted first-time homeowners Sam and Jack transform their detached garage into the ultimate, speak-easy inspired entertaining space.
Bringing Inspiration to Life – On Pinterest
Alongside the show, Pinterest is also introducing a “Bring My Pinterest to Life” editorial feature with over 100 actionable boards to support your boldest projects—whether you’re planning a cross-country motorbike trip, starting your first woodworking project, getting your first tattoo, or launching your own book club.
Creative experts like Martina Calvi, who turns her passion into a vibrant craft starter pack, and Melanie Kieback, who shows how to create a dream home through vintage hunting, are sharing their own processes to guide Pinterest users every step of the way.
There’s also a movie night party with main character energy brought to life by Verizon Fios Home Internet, plus countless shoppable and actionable boards, unique collaborations, and fresh content from top creators. Now, endless possibilities are just a Pin away—making it easier than ever to bridge the gap between dreaming and doing.
