Today marks the launch of Joybuy in the UK, the new online retail destination from JD.com, providing customers with great value, trusted brands and fast, same-day delivery on orders placed before 11am – for orders over £29, there’s no extra cost.
The launch comes as shoppers increasingly prioritise reliability, convenience and speed when shopping online. Joybuy data shows strong demand for fast delivery, with the vast majority of eligible customers choosing same-day delivery where it is available.
As a brand-led platform, Joybuy features dedicated brand stores including L’Oréal Paris, Braun, Emma, De’Longhi, BRITA, The Pink Stuff, DJI and Bodum. These brand stores allow customers to explore full product ranges, discover new launches and learn more about their favourite brands in one place, creating a more immersive shopping experience.
In addition, Joybuy benefits from global relationships with leading brands, partners and suppliers to bring exclusive, great value promotions and products to consumers. From consumer tech and home appliances to beauty, groceries, homeware, and baby essentials all in one place. And with a simple ambition: to bring the joy back to online shopping.
Joybuy launches by offering a full range of high-quality branded products in the UK, including Apple, DJI, HP, Hisense, LEGO, Lenovo, LG, Nutribullet, Philips, PlayStation, Samsung, Sony, TCL, Xiaomi, and many more.
Product pages on Joybuy are designed to be interactive, with features such as 3D product views on selected products like the DJI Vlogging Camera, or haptic feedback on your phone to mimic the buzz of a Braun Electric Shaver while browsing its product page.
Joybuy offers a unique “Double 11” delivery service means if shoppers order by 11am, orders will arrive before 11pm the same day. Order before 11pm and it arrives the next day. Same-day delivery is now available to over 17 million people – 4.5 million households – across Greater London, Birmingham, Leicester, Nottingham, Oxford, Cambridge and will be rolled out to more towns and cities in the coming months. The Double 11 service is free on orders of £29 or more. Shoppers outside the Double 11 delivery zones can still access next-day or standard delivery nationwide.
Joybuy also takes the hassle out of buying large appliances by offering a complete ‘one-stop’ service. Delivery, installation, disconnection and even the recycling of your old unit are handled in a single visit, so there’s no need to book multiple appointments.
Joybuy are also launching in five European markets today, in addition to the UK: Germany, the Netherlands, France, Belgium, Luxembourg.
