It was a real pleasure to visit Morphy Richards’ brand new Show Room in Stoke on Trent and sit down with their eCommerce Director Katie Lindop to discuss all things kitchen and home.
90 years old this year, Morphy Richards has been a part of just about every family in the UK, whether it be a kettle, a toaster, or a microwave, there’s hardly a house in the UK that hasn’t had at least one of their products in the home.
Today Morphy Richards is stronger than ever, releasing around 300 products in the past year, from their fabulous Cassini range to their award winning Mico Microwave Toastie Maker and in just a few weeks time a brand new Clay range inspired by their location in the Potteries, with the tag line ‘From the kiln to the kitchen’.
Katie discussed everything from Morphy Richards design philosophy through to their brand sales strategies, and we recorded the interview in the brand new Show Room where products aren’t just on display – they have a full blown kitchen to enable in-house demonstrations.
In this video you will find:
- 00:00 Introducing Katie Lindop, eCommerce Director, Morphy Richards
- 00:40 From the kiln to the kitchen – The new Pottery inspired Clay range
- 02:52 Morphy Richards Kettle prices – 25 years ago same price today!
- 03:58 The growth from kitchen brand to household brand
- 04:52 The microwave range including the Toastie Maker
- 08:08 Morphy Richards TikTok Studio
- 10:08 Morphy Richards omnichannel strategy & Trade Shows
- 13:23 Morphy Richards design and trend strategies
- 15:58 Mcdonald’s Monopoly Game partnership
- 16:43 The impact of the new Morphy Richards Show Room
