This might be one of those oops we didn’t notice, apparently Holland & Barrett launched a marketplace in 2025 (although our excuse is that it really only went live this year). The good news, they’re on the look out for fantastic marketplace suppliers who can add to their own health and wellness categories.
There are now two ways to supply Holland & Barrett marketplace – the traditional Approved Suppliers as part of the Holland & Barrett supplier network, and as a Trusted Seller on the Holland & Barrett Marketplace.
Currently there are about 2,500 products listed on the marketplace, from brands such as No Bloat, Better Food Mood, Smug, Botanicals For Life, The Bytes Co, Living Planet, Mighty Drinks, Blushing LA, Brush Baby, Nutra Brands and many more. However we’re also expecting to see range extension with complimentary ranges that add to Holland & Barrett’s traditional health and wellness products.
It appears that Holland & Barrett are fulfilling products for some Trusted Sellers on their marketplace, while others are operating a more traditional fulfilment model shipping products as they sell. The advantage for Holland & Barrett fulfilment is that delivery options will match H&B delivery options:
- Standard and express shipping options
- Free delivery on orders over £30
- Same day Click & Collect if the store you’ve selected has the stock, and it’s been placed before 1pm
Generally, Items sold by Trusted sellers will be delivered separately to your the buyers address.
If you would like to become a marketplace seller on Holland & Barrett, you can apply here.
