refurbed, a leading online marketplace for refurbished products in Ireland, has surpassed €3 billion in cumulative Gross Merchandise Volume (GMV) and expanded into 12 new European markets, doubling its footprint and marking a major milestone in the mainstream adoption of refurbished products.
The company reached €3 billion in the total value of goods sold through its marketplace less than 12 months after passing €2 billion, reflecting year-on-year GMV growth of over 40%. The milestone follows a €50 million investment round in November 2025 and profitability achieved earlier that year, providing a strong foundation for continued expansion across Europe.
Refurbished is no longer a niche – it’s becoming the default for many customers across Europe. We’ve proven that a circular business model can scale profitably. Surpassing €3 billion in GMV and expanding into 12 new markets shows that.
– Peter Windischhofer, co-founder and CEO, refurbed
To date, refurbed has sold 10 million products across their European markets and over 50% of its customers have returned for additional purchases. Since entering the Irish market five years ago, refurbed has sold more than 400,000 products to over 200,000 customers, contributing over €146 million in GMV. Through the purchase of refurbished devices, Irish customers have saved almost 17 million kilograms of CO₂, more than 5 billion litres of water and nearly 60,000 kilograms of electronic waste.
Pan-European expansion at scale
The company’s new markets include Spain, France, the UK, Poland, Slovakia, Slovenia, Croatia, Lithuania, Estonia, Latvia, Bulgaria and Luxembourg, bringing refurbed’s addressable market to approximately 486 million consumers. Leading brands available on the platform include Dyson and Kärcher in home and garden, alongside Apple, Samsung and Google in consumer electronics.
This expansion is a deliberate next step. After reaching profitability and securing fresh investment, we are deploying capital where we see clear demand, strong supply infrastructure and long-term value creation. We scale where our model works – and we know it works.
– Peter Windischhofer, co-founder and CEO, refurbed
€3 Billion GMV: Refurbishment moves into the mainstream
The acceleration from €2 billion to €3 billion in under a year highlights growingconsumer trust in refurbished products and increasing competitive strength against new product sales. Premium supply is expanding rapidly, with the premium product share of order volume increasing by +113% and the premium share of GMV rising by +90% since the category launched in 2025.
We are witnessing a clear, structural shift in consumer behaviour. Smart and sustainable growth is no longer a trade-off. The circular economy is becoming mainstream, and Europe has the opportunity to lead globally by proving that profitability and sustainability go hand in hand.
– Kilian Kaminski, co-founder, refurbed
