Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView — a powerful new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a comprehensive dataset that captures the full picture of TV campaign performance.
For the first time, advertisers gain an unprecedented unified view of their total TV reach across linear and streaming environments on Samsung’s 70 Million Smart TVs in Europe. The TotalView dataset can be applied throughout the campaign lifecycle — from pre-campaign planning, where it helps identify untapped audiences and forecast deduplicated reach, to in-flight activation for incremental reach targeting on Samsung Smart TVs, and post-campaign reporting, where it can be overlaid to deliver deeper insights into audience ad exposure, performance and TV viewing behaviours. By connecting these stages, TotalView enables advertisers to take a truly holistic and data-driven approach to planning, buying and measuring TV campaigns across the Samsung Smart TV ecosystem.
How people watch TV has changed and continues to evolve rapidly. In 2010, 84% of TV viewing was linear. In 2025, with consumers enjoying a greater choice of viewing platforms than ever, linear’s share, while still significant, had been reduced to 40%.
Samsung recognises this change in viewing habits and the fragmentation challenge it brings. This new TotalView offering enhances Samsung’s existing pre-campaign insights, targeting and reporting capabilities, and together gives advertisers an unrivalled view of the full TV advertising journey.
As the leading Smart TV manufacturer, Samsung has a unique vantage point on how viewing behaviours are evolving across both linear and streaming. Our audience insights at scale mean we understand not just what viewing behaviours look like today, but how they’re evolving over time — giving us a complete view of campaign reach that every media planner and buyer strives for. With the launch of TotalView, we’re empowering advertisers to navigate the new TV landscape with greater clarity and confidence, providing the insights and tools to plan, reach and measure more audiences effectively across the entire Samsung Smart TV ecosystem.
– Alex Hole, SVP and General Manager, Samsung Europe and MENA
