Avasam Enterprise has officially rebranded as Esetrix, marking a strategic shift towards enterprise-grade marketplace infrastructure designed to help retailers, brands, and distributors scale beyond traditional ecommerce models.
The rebrand reflects a broader industry evolution. With marketplaces now accounting for a significant share of global digital commerce, businesses are increasingly moving away from inventory-led growth towards platform-driven ecosystems.
Esetrix enables organisations to build and operate their own multi-seller marketplaces, integrating third-party sellers, automating operations, and unlocking new revenue streams without the need to hold inventory.
Ecommerce is no longer about how many products you sell, but how efficiently you can expand your ecosystem. Businesses that fail to adopt marketplace models will struggle to compete with those that can scale inventory, sellers, and channels without capital constraints.
– Tejas Dave, Founder and CEO, Esetrix
The platform provides end-to-end infrastructure including:
- Seller onboarding and management
- Automated order and inventory synchronisation
- Integrated payment and fulfilment workflows
- Multi-channel commerce integrations
Originally developed as part of Avasam’s marketplace ecosystem, the technology has already powered multiple enterprise marketplace launches across the UK, supporting businesses in expanding product range, improving operational efficiency, and increasing average order value.
The launch of Esetrix signals a clear move towards positioning the platform as a standalone enterprise solution, focused on enabling large-scale marketplace transformation rather than traditional dropshipping models.
As competition intensifies across ecommerce, Esetrix provides the infrastructure layer that allows businesses to scale faster, operate leaner, and compete at marketplace level.
For more information, visit: https://www.esetrix.com/
