eBay are introducing video ads as a new way to showcase your items in Promoted Listings with a priority strategy. Currently in beta, this marks the first step in the journey to enhance advertising on eBay with more dynamic, engaging ad formats. eBay have said that as they gather seller feedback and performance insights, the format will continue to be refined over time… but that doesn’t mean you shouldn’t jump in now.
Why video ads matters for sellers
With video ads, buyers can see your item in action, understand key features quickly, and feel confident purchasing. You can use video to:
- Stand out in search results and top placements across eBay
- Show how an item looks, fits, or works in real life
- Highlight details that photos alone can’t show
- Build trust so buyers can decide with confidence
How video works
You can now use short videos in Promoted Listings with a priority strategy. Videos autoplay in eligible placements across eBay. If a placement doesn’t support video, your ad will automatically show your listing image instead.
Getting started is simple:
- If your listing already has a video, you can use it in your ad – no extra work needed.
- If not, you can upload a short video when creating or editing a campaign.
- You can add one video per listing, between 5-60 seconds long.
There’s no change to how you’re charged. Promoted Listings with video continue to use cost-per-click pricing.
Tips for creating great videos
You don’t need professional production. The most effective videos ads are often simple and authentic:
- Show your item within the first few seconds
- Keep it concise — aim for 15 seconds
- Focus on one key benefit or feature
- Design for sound-off viewing
Start simple, then refine based on performance insights.
Get started
If you’re already using the priority strategy, it’s easy to add video to your existing campaigns. You can compare performance using new video-specific metrics like view rates and video completion rate alongside your existing campaign results.
If you’re new to advertising or the priority strategy, video offers a simple way to increase visibility while keeping control of your budget. You only pay when a buyer clicks your ad, and you can start with just a few listings.
You can add video to your listings in Seller Hub or campaigns directly in the Advertising Dashboard.
