Following a landmark 10-year anniversary edition in 2025, Europe’s leading integrator for fashion and lifestyle brands, Tradebyte, today unveiled an all-star lineup for the return of its flagship event, the Munich ECD, on 12th May. As the event enters its second decade, it will bring together some of the marketplace industry’s most influential voices to debate and shape the future of digital commerce.
After ten years of growth, the ECD continues to evolve as one of Europe’s leading gatherings for marketplace professionals. The 2025 edition hosted more than 600 selected guests, facilitated over 300 one-to-one meetings, and featured 25+ expert-led sessions covering the latest trends, strategies, and innovations in platform business.
Industry leaders take the stage
This year’s program will feature high-profile speakers and panel discussions with leading voices from across the e-commerce ecosystem, including:
- Dr. Boris Ewenstein, CEO of Otto
- Riccardo Capretti, General Manager Fashion, Sports & Premium at Amazon
- Andreas Rödl, VP Fashion at Zalando
The 2026 ECD agenda also includes a range of focused panels and masterclasses addressing key challenges and opportunities in modern commerce topics:
- The “Belonging Economy” and loyalty in a competitive landscape, featuringDr. Felix Kreyer, CCO at Breuninger and Mike Perera, Senior Director Direct Digital Commerce, Nike.
- Decoding the new rules of US expansion, with speakers including Roger Graell Sole, CDO, Guess?, Emily Nind, Head of Digital Marketplaces & E-commerce, MCM Worldwide, Francesca Padula, Senior Director of Digital Commerce, Metyis, and Benjamin Messner, Director, E-commerce at BOGNER.
- Scaling hype, community & zeitgeist, with speakers includingTarek Müller, Co-CEO at About You, Philip Clas, CDO & CMO at sportswear brand Teveo, and Alisa Jahnke, founder of jewellery brand PURELEI.
- The rise of live shopping, featuring discussion between representatives fromTikTok Shop, eBay Live and e-commerce growth experts We Are Superb.
More than a conference
Beyond the main stage and multiple speaker tracks, ECD offers a full-day experience developed to foster meaningful connections. Attendees can expect curated networking opportunities, a variety of culinary highlights, and a signature aftershow party that has become a staple of the event.
Platform business is people business. The ECD has always been about connecting the individuals who drive this industry forward. As we look to the future, we’re excited to build on that foundation and create new opportunities for collaboration, inspiration, and growth. As the marketplace landscape continues to evolve, ECD remains a place where ideas turn into action, and partnerships begin.
– Matthias Schulte, CEO, Tradebyte
